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About Us




was established in the year 1987 and is owned by New India Sales Corporation. We are the first in India to have started the Baby Shop concept. With over 30 years of experience in the baby care industry, we have developed our own brand of world class products sourced from all over the globe and sold exclusively in our Justborn outlets.

At you can find everything and anything you need to keep your baby happy, cosy and comfortable. Have your pick from our delightful collection of baby clothes, baby blankets, beddings, towels, bibs, bonnets, booties, face napkins and much more, all guaranteed to keep you little one 100% comfortable and 100% adorable. We also have essentials like diapers, wet wipes, detergents, toiletries and much more for ages 0-2. And rest assured, our products are exclusively made to be completely baby friendly. So just walk in, and give your baby the very best you can get.